Business, Crafting, lased

Packaging Evolution

My packaging has been through a number of iterations since the first Tinysaur was shipped.
The first was an “Oh no I need packaging” sort of thing, where I haphazardly went to Duane Reade to pick up the least boring paper I could find – which turned out to be construction paper.

I ran the construction paper through a laser printer (as in toner, not coherent light) to throw the word “Tinysaur” on the outside, and then cut the envelope shape out on the laser cutter.2009-01-12 Tinysaur package closeup I didn’t really have a decent method for registration (lining up the print with the cutting) so it took a while. And folding the little envelopes turned out to be a pain.

After having to recruit friends to help me fold tiny envelopes during the holiday rush, and running out of construction paper, I got a little smarter. I started using bags with staple-tags, much easier to cut. Now they look almost respectable.

But they were still not quite ready for a retail-side display… which I realized when I was talking to a purchaser for a chain of museum shops. Oops.

New PackagingWhich brings me to my current matchbook-style packaging. It takes a little more energy than the staple-tag, but feels nice and solid, and gives me plenty of room for marketing copy (uh… about that…).

Next on my packaging to-dos is to redesign the instruction sheets, which I’ve been putting off for a while. Ugh.

Business, Crafting

Spelling Fail

Here’s a short reminder in why you should have someone else proofread your marketing copy. Because after staring at the design for hours, you’re probably going to miss things. Important things. Large things.
One of these things
Like the fact that you’ve misspelled the word “Butterfly” on all your packaging. Note that the yellow “actual size” sticker version (with the typo) is the 2nd generation of this packaging… the first had a green sticker. Meaning I managed to print off two batches of these typographically challenged babies before Chris said to me, “you know, butterfly is spelled wrong.”

I’m glad my boyfriend can read, even if I can’t.