Where are the women in tech?

Where are the women in tech? Oh, apparently we’re all out shoe shopping.

Google¬†sent out invites to Gilt Groupe*’s early bird sale of Chromebook laptops. I found it difficult to get excited about a $500 laptop boasting nearly the same specs as a netbook I bought for the same price 2 years ago, but I’m also not the target market for a “fashion laptop.”

What is curious though is Gilt Groupe’s decision on how to categorize the laptop, which I only noticed when copy/pasting the URL to a friend:

http://www.gilt.com/sale/men/google-chromebook

Oh, right, it’s a men’s item. Never mind the fact that they have a perfectly serviceable Home category, for items which are presumably neither worn nor gendered.

This is, on the scale of sexist things I’ve witnessed, pretty trivial. Minor. Unimportant. But come on people. Is this really where we are still? Girls like shoes and boys like computers?

Come on folks, we can do better than this.

* Don’t even get me started on the superfluous E

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