Every now and then I peek into the Etsy forums to gather information. It’s a good place to crowdsource… tons of people killing time on the internet who LOVE to share their opinion with you.
Invariably I see a thread asking about what the secret is to sell on Etsy, how people get so many sales, how much to relist in a day, etc. And I think I am fully qualified to answer these questions. I have an active Etsy shop, generally selling multiple items per day. I also used to work at Etsy, so I have an inside view of how the whole system works.
It turns out the secret to selling on Etsy is the same as selling anywhere: hard work and good products.
Ok, maybe that’s not the most helpful answer. So allow me to elaborate with a list of tips.
Do an Etsy search for your product. If you make bibs, search “bibs.” How many of the search results are the same as what you make? What makes yours different? It’s going to have to be something. Better photos, better prices, better selection, better construction, different style, whatever. But it’s got to be something or you’ll just be lost with the other 20,000 search results.
Pick a common theme and run with it. Make pouches in different shapes. Now you’re “that girl who makes round pouches,” and that already sets you apart from other people. Or maybe all of your fabric features skulls on it. Or flowers. Or math equations. Or your pouches all come with built in flashlights. Whatever. Transform yourself to “that person who makes generic” to “that person who makes specific.” You’ll stick in customers’ minds better, be easier to find, and sell more.
A few years ago I had a line of jewelry that I liked, my friend liked, it went well together without being boring… and it didn’t sell. Anywhere. And for whatever reason I just kept trying to sell it other places instead of moving on or changing it. Needless to say it didn’t work, and I’ve still got a ton of stock for it lying around on a shelf. If you really want to sell, at some point you have to evaluate what you’re doing and change if it’s not working.
Those are the big secrets. As far as relisting and other nonsense… I relist whenever things sell out, which is once a day or so. By selling something unique I find that even days later I’m still on the front page of search results
There’s also a lot of chatter about twittering/blogging, and whether those are good at driving sales. Yes and no. If you have something interesting to say, eventually people will read it, and if you’ve got your products showcased next to what you’re saying then it’s free advertising. But starting a blog and just posting when you list a new item isn’t interesting to anyone except you.
But it all comes back to your products. You can blog, twitter, and photograph all you want but it isn’t going to do a damned thing if you’re not selling an interesting product at the right price. So get off the Etsy forums and take a hard look at your products. Then fix them and try again.