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	<title>Kellbot! &#187; retail</title>
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	<description>Tinysaurs and Hacking and Nonsense</description>
	<lastBuildDate>Wed, 09 May 2012 16:49:21 +0000</lastBuildDate>
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		<title>Packaging Evolution</title>
		<link>http://www.kellbot.com/2009/03/packaging-evolution/</link>
		<comments>http://www.kellbot.com/2009/03/packaging-evolution/#comments</comments>
		<pubDate>Tue, 31 Mar 2009 10:26:33 +0000</pubDate>
		<dc:creator>Kelly Farrell</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[crafting]]></category>
		<category><![CDATA[lased]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[Tinysaur]]></category>

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		<description><![CDATA[My packaging has been through a number of iterations since the first Tinysaur was shipped. The first was an &#8220;Oh no I need packaging&#8221; sort of thing, where I haphazardly went to Duane Reade to pick up the least boring paper I could find &#8211; which turned out to be construction paper. I ran the <a href="http://www.kellbot.com/2009/03/packaging-evolution/">...</a>]]></description>
			<content:encoded><![CDATA[<p>My packaging has been through a number of iterations since the first Tinysaur was shipped.<br />
<a title="Tinysaur by Pinko Scum, on Flickr" href="http://www.flickr.com/photos/pinkoscum/3098520434/"><img class="alignleft" src="http://farm4.static.flickr.com/3019/3098520434_6451d891ed_m.jpg" alt="Tinysaur" width="240" height="116" /></a><br />
The first was an &#8220;Oh no I need packaging&#8221; sort of thing, where I haphazardly went to Duane Reade to pick up the least boring paper I could find &#8211; which turned out to be construction paper.</p>
<p>I ran the construction paper through a laser printer (as in toner, not coherent light) to throw the word &#8220;Tinysaur&#8221; on the outside, and then cut the envelope shape out on the laser cutter.<a title="2009-01-12 Tinysaur package closeup by finrod, on Flickr" href="http://www.flickr.com/photos/51493609@N00/3192701003/"><img class="alignleft" src="http://farm4.static.flickr.com/3498/3192701003_6cf6f877aa_m.jpg" alt="2009-01-12 Tinysaur package closeup" width="180" height="240" /></a> I didn&#8217;t really have a decent method for registration (lining up the print with the cutting) so it took a while. And folding the little envelopes turned out to be a pain.</p>
<p>After having to recruit friends to help me fold tiny envelopes during the holiday rush, and running out of construction paper, I got a little smarter. I started using bags with staple-tags, much easier to cut. Now they look almost respectable.</p>
<p>But they were still not quite ready for a retail-side display&#8230; which I realized when I was talking to a purchaser for a chain of museum shops. Oops.</p>
<p><a class="alignright" title="New Packaging by kellbot, on Flickr" href="http://www.flickr.com/photos/kellbot/3287546315/"><img src="http://farm4.static.flickr.com/3567/3287546315_b13795126b_m.jpg" alt="New Packaging" width="240" height="180" /></a>Which brings me to my current matchbook-style packaging. It takes a little more energy than the staple-tag, but feels nice and solid, and gives me plenty of room for marketing copy (uh&#8230; about that&#8230;).</p>
<p>Next on my packaging to-dos is to redesign the instruction sheets, which I&#8217;ve been putting off for a while. Ugh.</p>
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